Our history

Since 1831 we are an Italian, independent Group, with a strong international presence. We are one of the largest global players in the insurance industry, a strategic and highly relevant sector for the growth, development and welfare of modern societies. In almost 200 years we have built a Group that operates in over 60 countries through more than 400 companies and over 71 thousand employees.

1832 - 1914
1915 - 1918
1919 - 1945
1946 - 2010
2011 - 2016

Assicurazioni Generali Austro-Italiche were established in Trieste, that was the ideal choice at the time as a commercial and international hub located in the main port of the Austro-Hungarian Empire.

The positive economic and social context, the keen business acumen of the founding fathers and Trieste’s strategic geographical position allowed Generali to grow and thrive: it was listed on the Trieste stock exchangein 1857 and became a Group in 1881. As a consequence, subsidiaries were founded in Italy and abroad, starting with Erste Allgemeine, established in Vienna in 1882.

The First World War affected the whole Europe. After the Allied victory over the Central Powers, Trieste became part of Italy: as a result, Generali became an Italian company..

Generali returned to the growth that had been temporarily interrupted during World War I. In line with what was going on in Italy in those years when public construction activities and agriculture were strongly boosted through the policies adopted by the government, Generali made significant investments in agriculture and real estatestarting from 1933. With the outbreak of World War II, the Group lost contact with its subsidiaries located in ‘enemy’ countries: one of the most complex periods of its bicentenary history began.

After World War II, Trieste’s future appeared uncertain: in 1947, Generali transferred its registered office to Rome to formalize its position as an Italian company. The Group resumed its expansion during the Italian economic boom years. An agreement was signed with the US-based Aetna in 1966, and in 1974 Genagricola was founded, which heads all agricultural activities of the Group. Generali transferred its registered office from Rome back to Trieste in 1990. Genertel, the first direct insurance company in Italy, was established in 1994. The Group took control of the AMB group in 1997 to promote growth in the German market. Banca Generali was established in 1998 in order to concentrate all asset management activities and services under one umbrella. There were some acquisitions in the first decade of the new millennium, e.g. INA and Toro, and joint ventures were launched in Central and Eastern Europe and Asia.

Recent years have driven a new phase of change, with a new top management and a corporate reorganization. The Group presented the update of its strategic plan at the Investor Day in November 2016, which aims to set out a new business model and confirm the achievement of the already announced targets by 2018.

Our strategy